ABOUT US


EF-IF Diamond Jewellery was started with the objective of making available exquisite hand crafted diamond jewellery at wholesale prices. State-of-the-art in-house manufacturing facilities, perfectly skilled craftsmen and an experience of over three decades in the wholesale diamond jewellery sector makes for a perfect blend, enabling EF-IF to make a mark for itself in the retail jewellery segment. Over a short span of time, EF-IF has gained tremendous trust amongst its clients, who we believe are our best advertisers also.

EF-IF is the brainchild of Mrs. Lathika Sandeep, who hails from a family of diamond jewellers, involved in diamond jewellery manufacturing and wholesaling. A certified gemologist from the International Gemological Institute, Lathika started the first retail outlet of EF-IF in the heart of Chennai, with a vision to propagate the need for investing only in the best quality diamonds and not compromising on the same. 

At EF-IF, we are proud of what we are selling - nothing less than the best! All the diamonds used in our jewellery are in ‘EF’ Colour and ‘IF-VVS1’ Clarity, considered to be the foremost quality in diamonds, and thats how we get our name ‘EF-IF’. 

Our online website is an endeavour to make jewellery shopping a hassle-free experience for anyone who is looking for great designs at affordable prices. Having our own manufacturing unit, gives us the leverage to specialise in bespoke diamond jewellery, customisable according to individual tastes and preferences. With beautiful designs and perfectly set diamonds, our jewellery is sure to allure you! 


The EF-IF Edge 

We give you six simple reasons to choose us for all your diamond jewellery cravings: 


Wholesale Prices

All our products are manufactured at our factories which allows us to cut any kind of dealer, transportation, tax costs which is usually borne by the end user. At our store you will never have to pay for these excuses!

*Conditions apply. You can refer to the terms and conditions mentioned on the website for further details or get in touch with our customer care service for any queries or clarifications.