THE EF-IF STORY

 

OUR BRAND
At EF-IF, we are proud of what we are selling - nothing less than the best! All the diamonds used in our jewelry are in ‘DEF’ Color and ‘IF-VVS1’ Clarity, considered to be the foremost quality in diamonds, and that’s how we get our name ‘EF-IF’. A journey that started in 2013, EF-IF was founded with an initiative of creating diamonds that will rekindle your love for all that is jewelry. Better yet, our masterpieces are offered at economical prices. Empowered with over three decades of rich experience in the wholesale diamond jewelry segment, our story weaved itself into a success as we value the evolving needs of our cherished customers.

OUR CLIENTS
who have remarkable confidence in the jewelry we offer truly stand as testimonials to our growth - by imprinting EF-IF as a trusted diamond jeweler in the marketplace. At EF-IF, diamonds are more than just ornaments. They are a tribute to every artisan’s pride of jewelry making. With that in mind, we strive to help you adorn artistry translated into diamonds.

OUR FOUNDING
Mrs. Lathika Sandeep, the idea behind EF-IF, has made skillfully built diamonds a source of pure customer delight. She is backed by a family of diamond jewelers involved in its manufacturing and wholesaling. A certified gemologist from the International Gemological Institute, Lathika established EF-IF’s first retail outlet in the heart of Chennai, at T. Nagar, aspiring to offer superlative quality diamonds to clients. ‘When it comes to diamonds, our promise is to ensure you don’t compromise’

THE EF-IF EXPERIENCE
Experience hassle-free online jewelry shopping with our new website aesthetically developed to suit just your needs. We pledge a vast array of diamond collections that pronounce your beauty. At EF-IF, our promise is unparalleled customization of designs. We have; - Our very own state-of-the-art manufacturing facilities, and, - A team of skilled craftsmen who work tirelessly in making not just fine jewelry but lifetime diamond creations. Tell us your choice and the rest becomes a story of our inspiration to create that ‘one-in-a-million’ design you can adorn. With plush diamond sets and intricate motifs that highlight the stones, our jewelry is sure to cast a charm on your soul.

THE EF-IF EDGE

Your love for diamonds is our will to serve you better. Explore EF-IF’s ‘Six reasons why’

Wholesale Prices
Your purchase at EF-IF is devoid of any burden to pay for additional dealer, transportation or tax costs. We manufacture and sell masterpieces that help you seamlessly buy at worthy prices.

Our Quality Guarantee
We stand by our brand promise – guaranteed quality. Each diamond is religiously picked and measured to fit exceptional standards.

Your choice, Our promise
Of unmatched elegance and impeccable designs, our diamonds will truly captivate your senses. We honor every unique need of yours – as manufacturers, we customize diamonds to your heart’s desire.

You are our Crown-Jewel
Our customers are the heart of our story. All our efforts converge into making every experience of yours delightful and one that brings you back to us for more. Our representatives strive to deliver excellence at every step of your purchase. Their extensive product knowledge will help you choose the right diamond.

Certified Products*
Diamonds are one of nature’s finest wonders - A sparkle that’s adorned by us. To ensure your beauty deserves the right shine, our in-house certification of every product is nothing short of an authentic promise to you. We also provide certificates from leading and reputed laboratories for our products (The same would be chargeable separately)

Exchange And Buy-Back Option*
We value feedback extensively and learn from every experience at EF-IF. Not happy with any purchase of yours? Come back to us and exchange it for some other product of your choice. We offer this option on all our products.

*Conditions apply